EuroCrunch

A window on European internet & mobile startups and venture capital

Tuesday, December 05, 2006

 

UK ahead of US in online advertisement and broadband penetration

Interesting article on the New York Times today, pointing out that it's not only in mobile penetration that the US is lagging behind. Both share of online advertisement of the overall ad spending and broadband penetration surged in the past five years, causing the UK to overtake the US in 2006.

Online advertising is racing ahead in Britain, growing at a roughly 40 percent annual rate, and is expected to account for as much as 14 percent of overall ad spending this year, according to media buying agencies. That is the highest level in the world, and more than double the percentage in the United States.


Similarly, broadband access in Britain at first lagged access in the United States, but has since surged. In 2002, 15.7 percent of American households had broadband compared with only 5.1 percent of British homes, according to eMarketer. This year, Britain is ahead, with 47.4 percent of homes having broadband, which is more than the 43.9 percent in the United States.



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